Salesforce CRM and Object flow

• CRM stands for customer relationship management. It’s a system that keeps your customer information in one place, so your team can manage your contact with your customers with this full history in mind. This makes for happy customers.
• Salesforce is the first company that took CRM to the cloud, enabling companies to access all of their customer information online, from any device, anywhere in the world, 24/7.

Object Flow/ Life cycle

• Sales Cloud is part of the CRM system that Salesforce offers. Sales Cloud is created especially for salespeople. Because it’s our most popular product, many people say Salesforce when they actually mean Sales Cloud.
• Accounts : An account is an organization,individual or company involved with your business such as customer,competitor or partner.
• Contacts : In Salesforce, the people who work at your accounts are called Contacts.

Accounts are companies that you’re doing business with, and contacts are the people who work for them.

• Leads : A lead is any person,organization or company that may be interested in your products. Leads are not yet customers.
• Campaigns: A campaign is any marketing project that you want to plan,manage and track in salesforce.
• Opportunities: An opportunity is any potential revenue generating event.
• Product: It keep records of items,prices and descriptions of what you sell.

• Service Cloud: Service Cloud is a customer service and support application. It helps keep your customers happy and your support team.
• whether your customers reach out to you by email, phone, social media, online communities, or real-time Web chat. These different ways of reaching out are called channels.
• Cases: A case is a detailed description of a customer’s feedback,problem or question.
• Solutions : A solution is a detailed description of a customer issue and the resolution of that issue.
• Documents : Centralized location for storing and sharing company files.
• Articles: Articles capture information about your company’s products and services that you want to make available in your knowledge base.

Reference: https://trailhead.salesforce.com